Charles Hodgkins

Creative Skills

  • Deeply experienced word nerd for Web and print: marketing/advertorial copy; content strategy, writing, editing, and production; newsletters; feature articles; blog posts; travel guidebooks; music and food reviews; press releases; bios; speeches; you name it
  • Highly skilled brand voice developer
  • Savvy storyteller and narrative architect
  • Proven, respected manager of people and projects
  • Proficient in Google Analytics, Web content management, and HTML

Work History

Ongoing

Writer / Editor / Content Strategist and Producer

Exploding Head Trick Productions

Peculiarly named vehicle for contract/freelance work

  • Creative projects for an array of clients: Audible Treats Public Relations, KGO-TV, Crescent Heights Real Estate, All Music Guide, Noise Pop, Charles Krug Winery, San Francisco Bay Guardian, and many others

2015 — 2019

Senior Copywriter / Newsletter Content Manager

Healthline

Marketing wordsmith and newsletter editor for thriving health content provider

  • Helped define and introduce new brand identity through engaging copy, in collaboration with senior management and Marketing, Product, and Design teams
  • Ensured consistent tonality in messaging across all marketing touchpoints: email campaigns, apps, SEO meta descriptions, landing pages, native ads, even office signage
  • Curated, wrote, and produced up to 60 newsletters each month for over two million subscribers on nutrition, wellness, multiple sclerosis, breast cancer, and other conditions
  • Managed newsletter content calendar
  • Developed content strategies for new and existing newsletters and email campaigns
  • Tracked and reported monthly performance data for full roster of newsletters

2011 — 2015

Senior Copywriter / Editor

Brandracket

Advertorial slinger for music licensing and creative agency

  • Wrote and edited copy for regular placement on clients' music blogs
  • Clients included prominent brands such as Quiksilver (action sports), RocketDog and Roxy (women's apparel), Skullcandy (headphones), and Zippo (lighters)

2008 — 2015

Travel Author / Contributor

Rough Guides

Writer and researcher for celebrated guidebook publisher / content provider

  • Author of several travel features for Roughguides.com
  • Author of Pocket Rough Guide: San Francisco, 2nd Edition, published 2016
  • Author of Pocket Rough Guide: San Francisco, 1st Edition, published 2014
  • Co-author of / contributor to eight other titles, including The Rough Guide to California (published 2014 and 2011), The USA (2014, 2011, and 2009), San Francisco & the Bay Area (2012 and 2009), and Yellowstone & Grand Teton (2011)

2009 — 2015

Deputy Managing Editor

iVillage

Editor, content producer, and manager for NBCUniversal-owned women's lifestyle website

  • Managed 20 writers, editors, and translators
  • Maintained editorial calendar up to three months in advance
  • Curated and produced weekly email campaigns
  • Edited and produced feature articles, short pieces, and marketing copy, plus editorial and marketing newsletters

2003 — 2013

Founder / Editor in Chief

Burritoeater.com

Creator, producer, and author of "San Francisco's top resource for taquerias and mustaches"

  • Conceptualized direction, tone, and scope of website from pre-launch to final bite
  • Built and maintained comprehensive directory of data about all San Francisco taquerias
  • Wrote 1000 detailed burrito reviews (no joke)
  • Reviewed several taquerias each month for Intestinal Apocalypse newsletter
  • Appeared on the Cooking Channel's United Tastes of America and KALW San Francisco's Crosscurrents; quoted in The New York Times, The Los Angeles Times, and The Boston Globe; featured in San Francisco Chronicle Magazine, San Francisco Examiner, Gelf Magazine, and countless online outlets
  • Enjoyed San Francisco folk-hero status

2008 — 2010

Food Writer / Content Editor

ChefsBest

Articulator of competition results for food-judging website

  • Wrote and edited nearly two hundred 400-word "quality definitions" for a wide-ranging lineup of everyday, best-in-class grocery foods
  • Edited feature articles written by chefs and other culinary experts
  • Performed QA and HTML coding leading up to site launch

2007 — 2008

Contributing Writer

SFist

Author of Blocker urban environment series for award-winning news and culture website

  • Conceptualized original idea for observational series exploring San Francisco through the lens of individual city blocks
  • Field-researched, photographed, outlined, wrote, edited, and produced over forty 500- to 800-word pieces

2007

Project Analyst (Assistant Managing Editor)

University of California, San Francisco

Key member of UCSF-based staff publishing two respected medical websites

  • Wrote, edited, and fact-checked annotations and citations for PSNet (Patient Safety Network), a weekly collection of studies, journal articles, and news pieces on patient safety
  • Edited case studies, commentaries, and interviews for monthly patient safety journal WebM&M (Morbidity & Mortality Rounds on the Web)

2004

Music Editor

MP3.com / CNET

Content writer and producer for high-profile music website

  • Pitched, researched, wrote, edited, and produced feature stories, artist profiles, and album reviews
  • Performed daily QA on staging site's front page

2002 — 2004

Media Permissions Editor

Wadsworth Publishing (now Cengage)

Licensing and clearance maven for higher education publishing house

  • Devised, implemented, and executed workflow to secure permissions for assets in all media (non-print) projects
  • Acted as liaison between Production, Editorial, and Media teams
  • Managed freelancers' work

1999 — 2001

Senior Music Editor

Listen.com (now Napster)

Editorial department leader for meteoric online music company

  • Managed staff of writers
  • Edited and wrote capsule artist reviews and weekly feature pieces
  • Helped supervise growth to 30 editors and writers (from less than 10) in under one year
  • Contributed weekly column, Hodge's Corner, to newsletter

Education

B.A., English

University of California, Berkeley

Emphases: Twentieth-century and popular culture literature

  • Thesis: The Crazy Quilt: The Language of Music and Musicality of Language in the Works of Toni Morrison

© 2007-2019 Charles Hodgkins