Professional Skills / Achievements
- Deeply experienced in generating compelling content for the Web and print: editorial, marketing, and advertorial copy; e-newsletters; feature articles; blog posts; travel guidebooks; music and food criticism; speeches.
- Proven, highly respected manager of projects and people.
- Skilled in brand voice development and execution.
- Proficient in HTML and Web content management.
- Key member of launch/relaunch teams at iVillage, ChefsBest, MP3.com / CNET, Listen.com (now Rhapsody), and Nordic Records (now eMusic).
- Author of / contributor to ten titles by leading U.K. travel publisher and content provider Rough Guides.
- Creator of Burritoeater.com, heralded by taqueria enthusiasts and major media outlets alike.
- Author of popular Blocker series, helping SFist be named "Best Local Blog" by numerous San Francisco publications.
Sep 2015 — present
Brand voice developer and newsletter manager for thriving health content provider.
- Define and implement new brand voice in collaboration with cross-functional teams.
- Ensure consistent tonality in messaging across all digital marketing channels.
- Curate, write, and co-produce over 40 topic-specific newsletter editions each month.
Jun 2011 — present
Senior Copywriter / Editor
Advertorial wordman for music licensing and creative agency.
- Write and edit copy for regular placement on clients' music blogs.
- Clients include / have included headphones (Skullcandy), women's apparel (RocketDog, Roxy), and action sports (Quiksilver) brands, as well as Zippo lighters.
Feb 2008 — present
Travel Author / Contributor
Writer and researcher for celebrated guidebook publisher / content provider.
- Author of several travel features for Roughguides.com.
- Author of Pocket Rough Guide: San Francisco, 2nd Edition, publishing 2016.
- Author of Pocket Rough Guide: San Francisco, 1st Edition, published 2014.
- Co-author of / contributor to eight other titles, including The Rough Guide to California (published 2014 and 2011), The USA (2014, 2011, and 2009), San Francisco & the Bay Area (2012 and 2009), and Yellowstone & Grand Teton (2011).
Nov 1996 — present
Writer / Editor / Content Producer
Exploding Head Trick Co.
Oddly named vehicle for editorial contract/freelance work.
- Write, edit, and/or produce creative projects — marketing copy, feature articles, speeches, blurbs — for a dizzying array of clients: Audible Treats, KGO-TV, Sputnik, San Francisco Bay Guardian, All Music Guide, Noise Pop, Charles Krug Winery, and others.
Jun 2009 — Mar 2015
Deputy Managing Editor
Editor and content producer for NBCUniversal-owned women's lifestyle website.
- Managed over 20 writers, editors, and translators.
- Maintained editorial calendar up to three months in advance.
- Curated and produced weekly e-mail campaigns.
- Edited and produced feature articles, short pieces, marketing copy, and assorted editorial and marketing e-newsletters.
Jan 2003 — Dec 2013
Founder / Editor in Chief
Creator, producer, and sole author of "San Francisco's top resource for taquerias and mustaches."
- Conceptualized direction, tone, and scope of website from pre-launch to final bow.
- Built and maintained comprehensive directory of data about all San Francisco taquerias. Wrote 1000 burrito reviews (no joke).
- Reviewed several taquerias each month for Intestinal Apocalypse e-newsletter.
- Appeared on the Cooking Channel's United Tastes of America and KALW San Francisco's Crosscurrents. Quoted in The New York Times, The Los Angeles Times, and The Boston Globe. Featured in San Francisco Chronicle Magazine, San Francisco Examiner, Gelf Magazine, and countless online outlets.
- Enjoyed San Francisco folk-hero status.
Nov 2008 — Jul 2010
Food Writer / Content Editor
Articulator of competition results for food-judging website.
- Wrote and edited nearly two hundred 400-word "quality definitions" for an array of everyday, best-in-class grocery foods.
- Edited feature articles written by chefs and other culinary experts.
- Performed QA and HTML coding leading up to site launch.
May 2007 — July 2008
Author of Blocker urban environment series for high-traffic, award-winning news and culture website.
- Conceptualized original idea for observational series exploring San Francisco through the lens of individual city blocks.
- Field-researched, photographed, outlined, wrote, edited, and produced over forty 500- to 800-word pieces.
Oct 2007 — Dec 2007
Project Analyst (Assistant Managing Editor)
University of California, San Francisco
Key member of UCSF-based staff publishing two respected medical websites.
- Wrote, edited, and fact-checked annotations and citations for PSNet (Patient Safety Network), a weekly collection of studies, journal articles, and news pieces on patient safety.
- Edited case studies, commentaries, and interviews for monthly patient safety journal WebM&M (Morbidity & Mortality Rounds on the Web).
Jan 2004 — Nov 2004
Associate Music Editor
MP3.com / CNET
Content writer and producer for high-profile music website.
- Pitched, researched, wrote, edited, and produced feature stories, artist profiles, and album reviews.
- Performed daily QA on staging site's front page.
Jan 2002 — Jan 2004
Media Permissions Editor
Wadsworth Publishing (now Cengage Learning)
Licensing and clearance maven for higher education publishing house.
- Devised, implemented, and executed workflow to secure permissions for assets in all media (non-print) projects.
- Acted as liaison between production, editorial, and media departments.
- Managed freelancers' work.
Mar 1999 — Apr 2001
Senior Music Editor
Listen.com (now Rhapsody)
Editorial department leader for meteoric online music company.
- Managed staff of writers.
- Edited and wrote capsule artist reviews and weekly feature pieces.
- Helped supervise growth from less than 10 editors and writers to 30 in under a year.
- Contributed weekly column, Hodge's Corner, to e-newsletter.
Apr 1998 — Feb 1999
Atomic Music Group
Coordinator of accounting and day-to-day affairs for small artist management firm / booking agency.
- Managed company finances.
- Oversaw advance work and post-tour accounting for main client, Reverend Horton Heat.
- Negotiated synchronization licenses with advertisers, TV producers, and record labels.
- Acted as liaison between clients and recording studios, promoters, film / television music supervisors, and merchandising companies.
Dec 1996 — Apr 1998
Label / Retail Manager
Nordic Records (now eMusic)
Double hat-wearing manager — of label and physical record store — for near-prehistoric online music firm.
- Hired, trained, advised, and coordinated field representatives.
- Signed independent artists and labels to digital distribution agreements.
- Managed store inventory and purchased all product.
Jun 1993 — May 1996
University of California, Berkeley
Emphases: Twentieth-century and popular culture literature.
- Thesis: The Crazy Quilt: The Language of Music and Musicality of Language in the Works of Toni Morrison.